About Me

I'm Isaac, a freelance designer from Nottingham with a focus on the creation of user interfaces and their associated user experiences. I studied Multimedia at Nottingham Trent University – which gave me an initial foundation in visual identity, typography and branding – before working as a lead design in-house and now as a freelance gun for hire.

I also co-founded Noted (www.notedmusic.co.uk), where I work as editor in a small team to write about new music. I also played poker professionally for several years, and generally spend my spare time watching films, buying screen prints and of course, listening to music.

 

Education


Nottingham Trent University
BA Hons 2:1, Multimedia Production

Long Eaton School
11 x A*-C GCSE
3 x A Levels (English Literature, IT & Media Studies)


Tools Used
 

Core
Photoshop CC, Adobe XD, Pen & Paper

Prototyping
Balsamiq, Marvel, InVision

Research
UserTesting, Notable, Optimizely, Google Analytics

Others
Illustrator CC, InDesign CC, Office 365


Experience


Freelance
Designer, July 2016 - Present

Making nice things for nice people, working in the areas of UI, UX, Brand Development & Print. Clients include Paul Smith, Samara James, Kind & Alt.

 

Yale Door
Lead Designer, December 2014 - July 2016

Lead UI & UX designer in a small agile team, responsible for developing the visual language and interface of the Yale Door website, whilst optimising the user flow and overall experience through data testing and observation.

I have also overseen several product launches, including working directly with suppliers, advertisers and the general public. This has included digital campaigns, marketing assets and associated web materials


 

40,000 ft
Creative Director, August 2014 - Present

Heading up the creative side of a small web design & development studio, working with a variety of clients. Projects have included UI creation, UX workflows, marketing assets and branding.


Yale Door
Design & Marketing Coordinator, July 2013 - December 2014

Responsible for creating & maintaining UI elements and other design materials across the brand’s creative output, whilst helping shape and execute key marketing strategies.


Whitepaws Productions
Founder & Lead Designer, February 2011 - August 2012

Whitepaws Productions was a graphic design & video production company based in Nottingham, England. Projects included package videos for local businesses, artists and musicians. Website designed & developed by Tom Robinson.